Together, we made a difference

💛 264 donations raised for Kiwi kids who deserve a fair start.

This year, we skipped the usual Black Friday chaos and chose something better — Give Back Friday.

Our one-week event had one simple purpose: Buy 1, Give 1. For every lunchbox or drink bottle purchased, we donated one to a child who needs it, through our partners at SSFI, who support families facing financial hardship and tamariki who can’t start school with the basics.

No gimmicks. No clutter. Just a chance to give a child what every child deserves: a fair start and the essentials to step confidently into their education.

And together, we did it. You helped raise a whopping 264 donations for kids in need.

Thank you for shopping with purpose, for showing up with heart, and for helping our tamariki begin their learning journey with dignity.

Why we're doing this

Last year, our incredible community helped donate 125 lunchboxes to children who might not have started school otherwise.

This year, the need is even greater — up to 900 Kiwi kids have already relied on our amazing charity partner, School Start First Impressions, to begin their school journey.

So here’s my ask 💛 — choose to shop with purpose. Every lunchbox or bottle you buy gives a child the chance to start school.